• Business

«Delovoy Peterburg» Organized a Conference on Business Digitalization

On September 17, «Delovoy Peterburg» organized a conference on the topic of business digitalization, inviting representatives from both the business community and the city. Our Media Director, Evgeny Voronov, delivered an excellent presentation on «Performance Marketing and Media Advertising: The Right Path for Businesses from Task to Result.»

During his presentation, Evgeny also discussed the following with the audience:

1. The main business goals in marketing and relevant solutions at present.
2. What businesses need to determine before launching an advertising campaign and how to set the right expectations for the results.
3. How to measure the effectiveness of digital advertising campaigns.

The topic sparked great interest within the business community, and the discussion later moved to our office, where we explored specific cases and potential collaborations.