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Real estate showcase Restate and AdAurum Group will create a new player in the classified market

One of the oldest classified companies in the real estate market, Restate, and the AdAurum group of digital marketing companies, TOP-1 in contextual advertising automation in the Runet Rating and winner of several awards in the field of online real estate promotion, have joined forces. The result was a relaunch of the Real Estate Showcase and a noticeable expansion of inventory.

Restate.ru – this is not just a platform for placing ads, it is one of the largest real estate classifieds in Russia. The project, founded in 2004, is now ready to take top positions again, thanks to a completely new positioning and cooperation with the AdAurum group of digital marketing companies. In honor of its 20th anniversary, the Restate team not only visually changed the appearance of the site, but also significantly improved the interface. Now the classfide is comfortable to use both on a desktop and on a mobile phone. It is worth noting separately that the spring–summer of 2024 were devoted to the elaboration of all sections of the project related to primary real estate. And by the autumn, this gave a tangible result – a multiple increase in traffic and requests related to new buildings in Moscow and St. Petersburg.

Due to SEO optimization and content improvement, as well as thanks to the hard work of the Restate team, the quality and quantity of traffic has significantly increased. Today, the loyal audience of classifieds counts up to 1 million monthly visitors, who have a choice of more than 1.1 million. up-to-date ads for renting and selling all types of real estate.

«By changing Restate, we have not bypassed analytical tools. For the development of b2c services, our most cited services have been completely updated: price charts and mortgage calculator. After all, regular updates to data analysis services help users make more accurate and informed decisions about buying real estate. And, of course, our own analytics depends on these services. Her data is quoted by federal and regional media and annually serves as the basis for hundreds of materials, allowing us to gain a foothold in the TOP rating of the Media Catalog,» says Andrey Dobry, executive director of the Real Estate Showcase Restate. Also, the system of working with calls and targeted requests has changed in the classifieds. Now, Restate separately verifies the traffic of new buildings and focuses on working only with warm and hot traffic that has a high DRR for the developer.

«We at the AdAurum Group are always open to new things, whether it’s our own areas or partnerships. We were very interested in the transformation of Restate, as well as the amount of work that the team managed to do,» says Ekaterina Lisovskaya, Commercial director of the AdAurum Group. – Therefore, we are pleased to announce that the AdAurum Group will now conduct exclusive sales of the Real Estate Showcase. I am sure that together we will be able to reach the top, where Restate will be one of the most effective classifieds on the Runet, transparent and understandable for the sales and marketing departments of developers.»

The real estate showcase of Restate takes a focus on the comfort of users and their needs. According to the team, this is the key to an effective product. And the expanded tools, inventory in such areas as perfomance and brand performance promotion, as well as a new, deeper expertise will make the project as effective as possible for customers.