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Federal network of fitness centers Fitness House
by 2 times
Reduced cost per lead
by 39 %
Reduced CPM
in 8 regions
Debugged the work of advertising campaigns
Fitness House is a chain of fitness halls operating across Russia since 2007.
Background
Pictures
The client already had advertising campaigns ready, but it was necessary to finalise the pictures: create versions of advertising banners for different sites and make sure that the banners get into Yandex.
01Goals
- Make the banners look nice
- Increase the efficiency
- Meet the minimum deadline
Work Progress
We finalised the company's content and met the deadline exactly. While working and negotiating with the client, we also offered them marketing assistance.
We had a lot of competition with other contractors.
- Relaunch of advertising campaigns
We relaunched his advertising campaigns in Yandex.Direct, Facebook and Google.
Customising advertising offices from scratch
We set up VK and MyTarget advertising offices from scratch. Thanks to this step, our client and I were ready for the crisis of 2022, when Facebook and Google advertising platforms were closed to Russians.
Changed the analytics settings
This allowed us to evaluate the effectiveness of advertising campaigns more accurately and objectively.
Results
Interested customers started to visit to the company more often. The client now has more accurate and objective information about how well their advertising is working.
by 2 times
Reduced cost per lead
by 39 %
Reduced CPM
in 8 regions
Debugged the work of advertising campaigns
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