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Heating equipment manufacturer Metal-Fach
10 times more
customers per month
by 1,5 times
CPL reduced
by 2 times
increased efficiency at the same cost
Metal-Fach operates throughout Russia and sells and delivers heating appliances. When the client approached us, he had already launched advertising campaigns in Yandex Direct and Google AdSense. All of them contained errors and flaws.
Background
Diversification
The client wanted to diversify advertising formats and optimize them, and then completely buy out the information field and be available to consumers on all possible platforms.
01Goals
- 1700 RUB — CPL
- 1000 leads per month
- 1 million RUB budget
Fixing the Mistakes
The client provided us with statistics on previous advertising campaigns, which allowed us to more clearly identify the parameters of the target audience.
Added clarifications to the customer’s advertisements
We added quick links and extensions to them, structured and tidied up the accounts. We have re-sent advertisements that were previously rejected for moderation.
Clearly segmented the audience
We divided advertising campaigns by region and by time of day, depending on conversion
Refused audience excluded
Thereby increasing the failure period from 15 seconds. up to 30 sec.
SEO
All of the customer’s sites suffered from slow loading speeds, and this affected the bounce rate.
Our programmers have done work that has resulted in sites loading faster. In addition, old widgets were eliminated because they were too intrusive for the visitor, and recommendations were given for the placement of new widgets.
To optimize the client’s websites and advertising campaigns, we also connected our own automation tool - EveryStraus bidder.
Finally, we created banners in new formats and launched them in the Yandex and Google advertising networks.
Results
The client now gets more leads at a lower price. Thanks to new ad formats, audience coverage in the Yandex and Google advertising networks has increased.
1138
leads per month
1644 RUB
the client's plan for CPL was fulfilled
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